Curtain fabric to explore new terminal
Author: shuida Source: Site Views: 297 Time： 2012-04-07
While many people estimated in 2012 the cloth textile industry situation is bad, but the reality is that a lot of building materials dealers fought in the cloth market, which makes the fabric market more competitive. In 2012 China International Home Textiles Show (spring), the well-known enterprises booth full of people, some enterprises are deserted.
Large and good corporate customers, small and less small enterprise customers, which are the same in any case law and industry situation, there is no significant relationship. Of course, the enterprise must have a sense of crisis to the crisis comes chaos square inch.
Domestic enterprises to the terminal
Dealer Professional Committee held during the exhibition in 2012 the first working meeting, Yang Zhaohua, president of the China Home Textile Association, asked: "Why the curtain shop is not the same as bedding shop all over the country?"
Why cloth industry has been in a brand and brand concept status? Curtains has always been the way to buy consumer city to the fabric selected at random, price and patterns are the main factors to decide to purchase. Consumers do not like buying other textile products such as clothing, bedding, as priority brand factors.
Have a lot of fabric aware of this problem, last year began to try to direct contact with the terminal. Textile Co., Ltd. General Manager Jin Weijun As Noah said: "No brand to brand, but the brand to survive contact with the terminal." The Noah MDV has been the brand's flagship store opened in Shanghai in December 2011. Store selling fabric, sofa fabric related products, as well as specialized tailoring experience zone. The MDV intend to copy this model, one after another to open this year in Beijing, Shenzhen and other stores, brand Join to create fast-fashion fabric soft boutiques in more cities. Jin Weijun said: "Our store must be open in the commercial area, must not be as open as the furniture city in the urban and rural areas of the junction, we do not plan, but the figure is small and delicate." Of MDV attaches great importance to the scene to build at the show in the booth is the most distinctive, stood relaxing background music, open booth, black frame, and then with the colorful and brilliant color of fabric products, and the entire booth full of ambience and charm. Jin Weijun said the reason for at all costs to open the store in the bustling commercial district, is because consumers need to be guided only by constantly before their eyes, repeat the brand image in order to make the brand was impressed, more opportunity to contribute to occasional consumption or when there is a need to think the the MDV brand, this is the complete process to build the brand. Not rash, to nurture the brand, cultivate loyal consumers.
The curtain fabric companies another reason for the end is forced to. The industry is very competitive, only Heinisch village there are large and small, more than 9,000 textile fabric enterprise-scale enterprises have more than 1,700. Some manufacturers are not the pursuit of big profits, as long as you can earn a few million dollars a year on the content, so the cost is low due to small scale, and fewer personnel and employment. "They do not seek large-scale development, to make a profit is to continue to fight the price, price competition, slightly higher than the cost price will be able to sell, so that the need to pay more for labor wages, venue costs of large-scale enterprises there is no price advantage. "In order to avoid a confrontation with such a small business, large-scale enterprises can only choose another path of development - towards the terminal.
Foreign trade to find the advantages other than price
Beginning in 2010, the domestic labor costs began to soar. A worker wages increased from 2000 yuan per month to $ 4000 per month. Original labor costs low is the biggest advantage of China's export enterprises, this advantage is gradually disappearing. The show, many export enterprises in the international market, Turkey is the biggest competitor in China, Turkey, the production of fabric products, slightly higher than the price of Chinese products. Some people think that Chinese products cheaper means that we have a price advantage, not knowing that behind the price advantage is cheap labor and low value-added products to our advantage into a disadvantage, as labor costs continue to climb.
The Gita Decorative Fabric Co., Ltd. has been terry products Chenhui Zhong, general manager of the brand, said: "compared with Turkey products, our price is cheaper 30% to 40% now, China and Turkey, artificial wage difference between the already few companies rely on to control the loss to reduce costs. "Hangzhou Ladult Habitat Art Cloth Co., Ltd. business manager Xuzheng Quan said:" Why is your product in Turkey? or because of its exquisite workmanship, advanced technology, outstanding design, high value-added products. "
Affected by the international economic downturn, the export pressure is for certain. But if on the basis of labor costs, but also rely on low-price competition, then the profits of the enterprise thinner, the development of the industry is even worse. So what means to compete with international products? Or from design, R & D to start. Viagra home textiles, home Hempel and Ao Tansi fabric booth in the exhibition, always full of people, these brands have been victorious general on the show, every year to introduce new products.
Viagra has been designed with this brought extremely rich breath of spring silk floss embroidery bedding.
Shu Wen, chairman of the brand, said: "Ai may want to bring the audience an easy way of life and each year we will launch a set of 30 new, Viagra is characterized by small quantities of many varieties." Xiang Shu Wen attaches great importance to the home environment , he thought through the different designs to create a different culture at home. Ao Tansi the two new fabrics, permanent flame retardant fabric, the second is to exude the scent of aromatic fabrics. Hempel household chairman Wang Gaoming the just-concluded study trip to the U.S. market, he said: "With China's labor advantage of the gradual loss of manufacturing transformation is imminent, through cross-cutting development can stimulate entrepreneurial creativity."
The focus of many Chinese export enterprises in Europe and the United States market, and the words of the honorary president of China Textile Industry Association Du Chau, "Our business is to try to figure out the western culture with oriental culture". This is easier said than done? Reduce labor advantage, companies should focus on innovation and integration of resources to attract the best designers in the West.
Some companies said, had Textiles Show in Frankfurt on the recruitment of overseas designers, but with little success. The one hand, Western designers are reluctant to travel to China to work, to employ another high cost of Western designers. Zhejiang leather Italian textile practice is preferable to several times a year in Western designers came together to discuss, so that does not require overseas designers stationed in China, but also at any time for domestic enterprises to bring the latest international trends. Designer salary can not be considered a small account, but to the general account, considered a good designer to bring enterprises the number of customers, the number of additional sales, increase the number of profit. After all, Western designers a better understanding of Western culture, with Western-style, color preferences are more handy. Knowing what the market needs in order to produce the counterpart products.
Large and good corporate customers, small and less small enterprise customers, which are the same in any case law and industry situation, there is no significant relationship. Of course, the enterprise must have a sense of crisis to the crisis comes chaos square inch.
Domestic enterprises to the terminal
Dealer Professional Committee held during the exhibition in 2012 the first working meeting, Yang Zhaohua, president of the China Home Textile Association, asked: "Why the curtain shop is not the same as bedding shop all over the country?"
Why cloth industry has been in a brand and brand concept status? Curtains has always been the way to buy consumer city to the fabric selected at random, price and patterns are the main factors to decide to purchase. Consumers do not like buying other textile products such as clothing, bedding, as priority brand factors.
Have a lot of fabric aware of this problem, last year began to try to direct contact with the terminal. Textile Co., Ltd. General Manager Jin Weijun As Noah said: "No brand to brand, but the brand to survive contact with the terminal." The Noah MDV has been the brand's flagship store opened in Shanghai in December 2011. Store selling fabric, sofa fabric related products, as well as specialized tailoring experience zone. The MDV intend to copy this model, one after another to open this year in Beijing, Shenzhen and other stores, brand Join to create fast-fashion fabric soft boutiques in more cities. Jin Weijun said: "Our store must be open in the commercial area, must not be as open as the furniture city in the urban and rural areas of the junction, we do not plan, but the figure is small and delicate." Of MDV attaches great importance to the scene to build at the show in the booth is the most distinctive, stood relaxing background music, open booth, black frame, and then with the colorful and brilliant color of fabric products, and the entire booth full of ambience and charm. Jin Weijun said the reason for at all costs to open the store in the bustling commercial district, is because consumers need to be guided only by constantly before their eyes, repeat the brand image in order to make the brand was impressed, more opportunity to contribute to occasional consumption or when there is a need to think the the MDV brand, this is the complete process to build the brand. Not rash, to nurture the brand, cultivate loyal consumers.
The curtain fabric companies another reason for the end is forced to. The industry is very competitive, only Heinisch village there are large and small, more than 9,000 textile fabric enterprise-scale enterprises have more than 1,700. Some manufacturers are not the pursuit of big profits, as long as you can earn a few million dollars a year on the content, so the cost is low due to small scale, and fewer personnel and employment. "They do not seek large-scale development, to make a profit is to continue to fight the price, price competition, slightly higher than the cost price will be able to sell, so that the need to pay more for labor wages, venue costs of large-scale enterprises there is no price advantage. "In order to avoid a confrontation with such a small business, large-scale enterprises can only choose another path of development - towards the terminal.
Foreign trade to find the advantages other than price
Beginning in 2010, the domestic labor costs began to soar. A worker wages increased from 2000 yuan per month to $ 4000 per month. Original labor costs low is the biggest advantage of China's export enterprises, this advantage is gradually disappearing. The show, many export enterprises in the international market, Turkey is the biggest competitor in China, Turkey, the production of fabric products, slightly higher than the price of Chinese products. Some people think that Chinese products cheaper means that we have a price advantage, not knowing that behind the price advantage is cheap labor and low value-added products to our advantage into a disadvantage, as labor costs continue to climb.
The Gita Decorative Fabric Co., Ltd. has been terry products Chenhui Zhong, general manager of the brand, said: "compared with Turkey products, our price is cheaper 30% to 40% now, China and Turkey, artificial wage difference between the already few companies rely on to control the loss to reduce costs. "Hangzhou Ladult Habitat Art Cloth Co., Ltd. business manager Xuzheng Quan said:" Why is your product in Turkey? or because of its exquisite workmanship, advanced technology, outstanding design, high value-added products. "
Affected by the international economic downturn, the export pressure is for certain. But if on the basis of labor costs, but also rely on low-price competition, then the profits of the enterprise thinner, the development of the industry is even worse. So what means to compete with international products? Or from design, R & D to start. Viagra home textiles, home Hempel and Ao Tansi fabric booth in the exhibition, always full of people, these brands have been victorious general on the show, every year to introduce new products.
Viagra has been designed with this brought extremely rich breath of spring silk floss embroidery bedding.
Shu Wen, chairman of the brand, said: "Ai may want to bring the audience an easy way of life and each year we will launch a set of 30 new, Viagra is characterized by small quantities of many varieties." Xiang Shu Wen attaches great importance to the home environment , he thought through the different designs to create a different culture at home. Ao Tansi the two new fabrics, permanent flame retardant fabric, the second is to exude the scent of aromatic fabrics. Hempel household chairman Wang Gaoming the just-concluded study trip to the U.S. market, he said: "With China's labor advantage of the gradual loss of manufacturing transformation is imminent, through cross-cutting development can stimulate entrepreneurial creativity."
The focus of many Chinese export enterprises in Europe and the United States market, and the words of the honorary president of China Textile Industry Association Du Chau, "Our business is to try to figure out the western culture with oriental culture". This is easier said than done? Reduce labor advantage, companies should focus on innovation and integration of resources to attract the best designers in the West.
Some companies said, had Textiles Show in Frankfurt on the recruitment of overseas designers, but with little success. The one hand, Western designers are reluctant to travel to China to work, to employ another high cost of Western designers. Zhejiang leather Italian textile practice is preferable to several times a year in Western designers came together to discuss, so that does not require overseas designers stationed in China, but also at any time for domestic enterprises to bring the latest international trends. Designer salary can not be considered a small account, but to the general account, considered a good designer to bring enterprises the number of customers, the number of additional sales, increase the number of profit. After all, Western designers a better understanding of Western culture, with Western-style, color preferences are more handy. Knowing what the market needs in order to produce the counterpart products.