The innovation of fabrics age began
Author: shuida Source: Site Views: 358 Time： 2012-04-07
In 2012, the clothing business transformation journey a long way to go. Faced with the recession of the international market and the plight of the transformation of the domestic market, the garment industry to achieve the magnificent turn must get through a good docking of the garment industry chain, while the fabric is definitely an important part of.
The fabric is the source of the clothing brand, fabric, clothes half the battle. "Shenzhen the Tamar clothing design director Tang Wenhui gave away clothing and fabric close as fish.
Therefore, the transformation and upgrading of garment enterprises necessarily inseparable from the business transformation and upgrading of the fabric.
Looking back on 2011, the cotton price "roller coaster" occur again. Cotton prices rising in February to 34,000 yuan per ton in March, all the way down, and recently even dropped to about 19,000 yuan per ton. Rising raw material prices and shocks, fabric companies are quite taste the pain of the low-profit.
Fabric industry has always been there "South yarn North cloth", so to understand the survival status of the fabric of enterprises must not avoid the "North-cloth" is located in Hebei Province.
According to statistics from related departments of Hebei Province, 2010 Hebei textile enterprises above the scale of production and marketing rate in more than 96 percent in the first 10 months of 2011, production and sales has dropped to below 89%, the stocks of cotton spinning enterprises an increase of 30%.
The grim market situation makes the fabric companies have to face the decline in the status quo order.
Changshan shares in the industry has been known for the production of fabric, "North cloth prime refers to the fabric products. Due to the high market visibility, the order of Changshan calendar year accounted for more than 80% of the production. Production sales in 2011, due to the weakness of the domestic and international markets is not a small impact on overall order rate dropped by nearly 40%. Not only reduced orders, corporate marketing rate dropped by nearly 10%.
In order to reduce the same time, many fabric companies feel the pressure decrease in sales price. Many companies reflects the fabric enterprise in the market, bargaining power is significantly weakened, the average fell nearly 30 percent in the price of conventional varieties.
The face of the market situation, there are fabrics business who laments: "Now the market is the buyer have the final say." How to break the current impasse?
The fabric of mainstream consumer terminal is well known, the garment enterprises, fabric enterprises to break the ice to the current predicament, we must not deviate from the end customers of garment enterprises. Apparel innovation, composed of two parts by the models of innovation and innovative fabrics if the fabric is not innovation, resulting in the clothing and then how to toss or similar fabric suppliers must have a sense of innovation. "Said Tang Wenhui. Therefore, the fabrics business only with innovative products that outperform the market, fabric enterprises need an innovative breakthrough.
Technology products to break impasse
Cotton spinning enterprise most vulnerable to the impact on the price of raw materials is a low-end products, rather than by the cotton fiber and high-end products did not affect too much. "
The face of shocks in recent years cotton curve Changshan Textile Co., Ltd., general manager of Xiaorong Zhi first thought is the source of raw materials to reduce the impact on businesses.
Xiaojing Li, Changshan Textile has been committed to the fabric of the product structure adjustment and transformation and upgrading, increase the intensity of the development of non-cotton fabrics, the new fiber varieties. 859 new varieties developed by the company in January to November 2011, the new fiber varieties accounted for more than half.
Also face rising raw materials, the plight of silk enterprises.
In 2010, the mulberry raw material prices are rising all the way, the company R & D team in new product development, application of copper ammonia fiber and other new materials, because of its good dyeability, soft, shiny and soft silk-like gloss characteristics, deep favored by the market, and won considerable profits for the enterprise. "High Fashion Silk (Zhejiang) Co., Ltd. R & D Manager Kouyong Qi said product innovation in recent years by the efforts and achievements rather confident.
The fabric companies in addition to the development of alternative materials to circumvent due to the increased cost of raw materials rose, increasing the potential of technology to tap the excellent fabric enterprises in the development of consensus. Many fabric companies in recent years to increase investment in science and technology, is committed to the development of a variety of functional high-end fabrics in order to tackle the high-end market.
On last year's China International Textile fabrics and accessories Expo, let us deeply feel the fabrics business, product mix changes.
The industry often say "three" (waterproof, anti-fouling, anti-oil) products have been inadvertently turned the "defense" ("three" on the basis of increase in wrinkle-free function). The tradition of synthetic fabrics improved wear airtight, the feeling of comfort and replace it with a good waterproof and breathable performance.
In addition to the traditional functional fabrics, new technology fabric, also began to compete in the fabric market.
Nantong Teijin "anti-pollen fabric, Hangzhou Yongsheng the humidity-sensitive fabric dry-zone" and the the Shenglong silk embroidery of the "birthmark security fabric" technology New unique R & D perspective, focus on high-end market segments, also received good feedback from the market.
"The more the market downturn, the more should pay attention to product development and innovation."
Glorious Company weaving workshop, dozens of high-speed air-jet looms are producing a garment fabric company deputy general manager of Shuang India is quite proud. "This is May 2011, according to customer requirements, mixed with milk, silk and cotton strands woven a new fabric, the product of the major suppliers to Japan's well-known leisure brand Uniqlo, currently the only we can produce the volume of orders has exceeded 1 million meters. "Shuang India told reporters.
Green fabric along the situation
"86% of respondents believed that their own environmental awareness and behavior of the relatively few years has improved significantly; 75% of the respondents in pursuit of better health and quality of life, began to buy green products. In addition, a majority of respondents as the green environmental protection, fashion trends, 44% had living abroad returnees who deliberately buy environmentally friendly products, another major consumer group. the price of green products are generally higher than similar products, but consumer demand for healthy and able to save money products are mostly willing to try. survey also showed that customer rate of 57% on the purchase of environmentally friendly clothing and environmentally friendly products will become the new highlight of the growth of the Mainland consumer market. "
Extracted from the HKTDC recently published in Mainland China green consumer survey report is the earlier of the six cities of Shanghai, Beijing, Guangzhou, Shenyang, Chengdu and Wuhan, a total of 2,400 consumers conducted a questionnaire survey from.
The results show that the "green consumer" is no longer confined to the slogan on paper, seems to have become the consumer trends of today's market. Garment enterprises have also introduced new products, play the "green card".
GUESS introduced organic cotton green jeans "GUESSGreen - LVMH announced its EDUN brand will be using organic cotton, Younger create the hemp family, the sea e R & D non-iron shirt, and even fast fashion brand H & M launch concept of environmental protection of the green material ConsciousCollection white series, a series of organic cotton, Tencel, and recycled polyester.
Today fabric trends towards environmental protection, health, basic, close to the natural direction of development. "Held in Ningbo in 2012/2013 winter fashion fabric trends static display" live, Miao Wang, Marketing Manager of China Textile Information Center on the fabric of future trends, said.
Aware of the importance of environmental protection market for the garment enterprises, fabric companies started immediately fabric research and development of a new round of environmental protection.
New Application Group launched the linen green fabric, Apart from the absorbent, breathable linen itself, but also the use of innovative technology to overcome the flax lack of flexibility, easy-to-wrinkle shortcomings, the participating products successfully nominated to the 2012 spring and summer fashion fabric.
The RoyalTek developed recycle polyester yarn, and the Netherlands recycle the certification authority. Meanwhile, the company has successfully developed to gently wash the yarn and easy to wash dirt repellent breathable energy saving and environmentally friendly products and patented.
The Haixing Material Technology Co., Ltd. and the United States DuPont jointly develop a high-tech, differentiated fiber - Shu elater. It is reported that, Shu elater, made of vegetable fiber, low energy consumption of production processes, and I expected recoverable, by post-processing can achieve the purpose of recycling, and environmental fabric of a well-deserved.
Innovation to promote the win market
"Whole world" 2012 China Textile City boutique fashion fabric exhibition, the 2011 Yangtze River Delta ladies fashion brand and Chinese popular fabrics business special matchmaking, popular fabrics and clothing brand, matchmaking ...
Fabric and garment enterprises organized matchmaking has become an important means of fabric enterprises in recent years for market promotion.
Matchmaking of fabrics and clothing brand, on the one hand a good solution to the problem of information asymmetry of the fabric deeper understanding of the needs of the clothing brand, timely adjustment of product development direction of the enterprise has played a very important role in the other hand, enhanced mutual understanding and trust of the supply and demand, which will help the development of fashion industry. "in China's textile and apparel brand Pioneer Park (Fashion Valley) recently held a fashion fabric and clothing brand matchmaking, a fabric enterprise official said Tao.
Similarly, the fabric industry is also actively exploring to build Internet services platform to more easily and quickly do a good job of docking with the garment enterprises.
Textile mobile showroom allows global buyers in real time in the mobile showroom to understand the fabric product information, product bar code management system can be provided by moving the hall, enter the product bar code scanner, or online Textile City website to fully understand the more information to the enterprise and can be implemented for the product online trading online Textile City General Manager Ding Jianjun told reporters.
The same time, the fabric companies are also actively exploring a new model of Internet e-commerce and enterprise.
Although the exploration of the new model also faces the customers are accustomed to meet orders, "the embarrassing fabrics business also actively improve the intermediate service link to solve the plight of the channels to explore.
In recent years, the fabric business innovations we certainly, but some issues remain. Fabric business innovation in China, still on the road.
"Matchmaking site, we found that some enterprises have been newly developed fabric hanging out, however, found that some audience of exhibitors is not very clear, in order to prevent plagiarism, take it back." Global fabrics business center vice editor the Xia Jingshu to reporters in the women's fabric matchmaking site said.
This problem, in addition to the lack of IPR protection environment, as well as fabric and apparel enterprises docking is still in contact with each other, "the primary docking stage, that there was no established peer-to-peer cooperation. If the fabric pattern design R & D is in communication with the garment enterprises, that new fabric from the beginning of the production has been open a production and marketing docking.
Fabric innovations do service enterprises to benefit from, but the quality of the fabric industry in recent years but also allow enterprises to a headache.
More recently, the Shaanxi Provincial Bureau of Quality and Technical Supervision announced the garment quality inspection results of the fourth quarter of 2011, 14 clothing brands on board the "black list", many of whom are well-known clothing brand; Similarly, Trade and Industry Bureau of Wenzhou City in the fourth quarter of last year, spot checks large department stores and specialty stores, high-end clothing random checks pass rate was 38%.
Analysis of the report of the results of the Bureau of Quality Supervision, not ugly excellent fastness, pH value, the fiber content has become the quality of clothing repeatedly on the "black list" must carry "label". Ultimately, the quality of the surface materials are to blame.
The quality is the bottom line of all products, which the industry in innovation and upgrading can not be divorced from the quality of talk, fabric, accessories are the same.
The fabric is the source of the clothing brand, fabric, clothes half the battle. "Shenzhen the Tamar clothing design director Tang Wenhui gave away clothing and fabric close as fish.
Therefore, the transformation and upgrading of garment enterprises necessarily inseparable from the business transformation and upgrading of the fabric.
Looking back on 2011, the cotton price "roller coaster" occur again. Cotton prices rising in February to 34,000 yuan per ton in March, all the way down, and recently even dropped to about 19,000 yuan per ton. Rising raw material prices and shocks, fabric companies are quite taste the pain of the low-profit.
Fabric industry has always been there "South yarn North cloth", so to understand the survival status of the fabric of enterprises must not avoid the "North-cloth" is located in Hebei Province.
According to statistics from related departments of Hebei Province, 2010 Hebei textile enterprises above the scale of production and marketing rate in more than 96 percent in the first 10 months of 2011, production and sales has dropped to below 89%, the stocks of cotton spinning enterprises an increase of 30%.
The grim market situation makes the fabric companies have to face the decline in the status quo order.
Changshan shares in the industry has been known for the production of fabric, "North cloth prime refers to the fabric products. Due to the high market visibility, the order of Changshan calendar year accounted for more than 80% of the production. Production sales in 2011, due to the weakness of the domestic and international markets is not a small impact on overall order rate dropped by nearly 40%. Not only reduced orders, corporate marketing rate dropped by nearly 10%.
In order to reduce the same time, many fabric companies feel the pressure decrease in sales price. Many companies reflects the fabric enterprise in the market, bargaining power is significantly weakened, the average fell nearly 30 percent in the price of conventional varieties.
The face of the market situation, there are fabrics business who laments: "Now the market is the buyer have the final say." How to break the current impasse?
The fabric of mainstream consumer terminal is well known, the garment enterprises, fabric enterprises to break the ice to the current predicament, we must not deviate from the end customers of garment enterprises. Apparel innovation, composed of two parts by the models of innovation and innovative fabrics if the fabric is not innovation, resulting in the clothing and then how to toss or similar fabric suppliers must have a sense of innovation. "Said Tang Wenhui. Therefore, the fabrics business only with innovative products that outperform the market, fabric enterprises need an innovative breakthrough.
Technology products to break impasse
Cotton spinning enterprise most vulnerable to the impact on the price of raw materials is a low-end products, rather than by the cotton fiber and high-end products did not affect too much. "
The face of shocks in recent years cotton curve Changshan Textile Co., Ltd., general manager of Xiaorong Zhi first thought is the source of raw materials to reduce the impact on businesses.
Xiaojing Li, Changshan Textile has been committed to the fabric of the product structure adjustment and transformation and upgrading, increase the intensity of the development of non-cotton fabrics, the new fiber varieties. 859 new varieties developed by the company in January to November 2011, the new fiber varieties accounted for more than half.
Also face rising raw materials, the plight of silk enterprises.
In 2010, the mulberry raw material prices are rising all the way, the company R & D team in new product development, application of copper ammonia fiber and other new materials, because of its good dyeability, soft, shiny and soft silk-like gloss characteristics, deep favored by the market, and won considerable profits for the enterprise. "High Fashion Silk (Zhejiang) Co., Ltd. R & D Manager Kouyong Qi said product innovation in recent years by the efforts and achievements rather confident.
The fabric companies in addition to the development of alternative materials to circumvent due to the increased cost of raw materials rose, increasing the potential of technology to tap the excellent fabric enterprises in the development of consensus. Many fabric companies in recent years to increase investment in science and technology, is committed to the development of a variety of functional high-end fabrics in order to tackle the high-end market.
On last year's China International Textile fabrics and accessories Expo, let us deeply feel the fabrics business, product mix changes.
The industry often say "three" (waterproof, anti-fouling, anti-oil) products have been inadvertently turned the "defense" ("three" on the basis of increase in wrinkle-free function). The tradition of synthetic fabrics improved wear airtight, the feeling of comfort and replace it with a good waterproof and breathable performance.
In addition to the traditional functional fabrics, new technology fabric, also began to compete in the fabric market.
Nantong Teijin "anti-pollen fabric, Hangzhou Yongsheng the humidity-sensitive fabric dry-zone" and the the Shenglong silk embroidery of the "birthmark security fabric" technology New unique R & D perspective, focus on high-end market segments, also received good feedback from the market.
"The more the market downturn, the more should pay attention to product development and innovation."
Glorious Company weaving workshop, dozens of high-speed air-jet looms are producing a garment fabric company deputy general manager of Shuang India is quite proud. "This is May 2011, according to customer requirements, mixed with milk, silk and cotton strands woven a new fabric, the product of the major suppliers to Japan's well-known leisure brand Uniqlo, currently the only we can produce the volume of orders has exceeded 1 million meters. "Shuang India told reporters.
Green fabric along the situation
"86% of respondents believed that their own environmental awareness and behavior of the relatively few years has improved significantly; 75% of the respondents in pursuit of better health and quality of life, began to buy green products. In addition, a majority of respondents as the green environmental protection, fashion trends, 44% had living abroad returnees who deliberately buy environmentally friendly products, another major consumer group. the price of green products are generally higher than similar products, but consumer demand for healthy and able to save money products are mostly willing to try. survey also showed that customer rate of 57% on the purchase of environmentally friendly clothing and environmentally friendly products will become the new highlight of the growth of the Mainland consumer market. "
Extracted from the HKTDC recently published in Mainland China green consumer survey report is the earlier of the six cities of Shanghai, Beijing, Guangzhou, Shenyang, Chengdu and Wuhan, a total of 2,400 consumers conducted a questionnaire survey from.
The results show that the "green consumer" is no longer confined to the slogan on paper, seems to have become the consumer trends of today's market. Garment enterprises have also introduced new products, play the "green card".
GUESS introduced organic cotton green jeans "GUESSGreen - LVMH announced its EDUN brand will be using organic cotton, Younger create the hemp family, the sea e R & D non-iron shirt, and even fast fashion brand H & M launch concept of environmental protection of the green material ConsciousCollection white series, a series of organic cotton, Tencel, and recycled polyester.
Today fabric trends towards environmental protection, health, basic, close to the natural direction of development. "Held in Ningbo in 2012/2013 winter fashion fabric trends static display" live, Miao Wang, Marketing Manager of China Textile Information Center on the fabric of future trends, said.
Aware of the importance of environmental protection market for the garment enterprises, fabric companies started immediately fabric research and development of a new round of environmental protection.
New Application Group launched the linen green fabric, Apart from the absorbent, breathable linen itself, but also the use of innovative technology to overcome the flax lack of flexibility, easy-to-wrinkle shortcomings, the participating products successfully nominated to the 2012 spring and summer fashion fabric.
The RoyalTek developed recycle polyester yarn, and the Netherlands recycle the certification authority. Meanwhile, the company has successfully developed to gently wash the yarn and easy to wash dirt repellent breathable energy saving and environmentally friendly products and patented.
The Haixing Material Technology Co., Ltd. and the United States DuPont jointly develop a high-tech, differentiated fiber - Shu elater. It is reported that, Shu elater, made of vegetable fiber, low energy consumption of production processes, and I expected recoverable, by post-processing can achieve the purpose of recycling, and environmental fabric of a well-deserved.
Innovation to promote the win market
"Whole world" 2012 China Textile City boutique fashion fabric exhibition, the 2011 Yangtze River Delta ladies fashion brand and Chinese popular fabrics business special matchmaking, popular fabrics and clothing brand, matchmaking ...
Fabric and garment enterprises organized matchmaking has become an important means of fabric enterprises in recent years for market promotion.
Matchmaking of fabrics and clothing brand, on the one hand a good solution to the problem of information asymmetry of the fabric deeper understanding of the needs of the clothing brand, timely adjustment of product development direction of the enterprise has played a very important role in the other hand, enhanced mutual understanding and trust of the supply and demand, which will help the development of fashion industry. "in China's textile and apparel brand Pioneer Park (Fashion Valley) recently held a fashion fabric and clothing brand matchmaking, a fabric enterprise official said Tao.
Similarly, the fabric industry is also actively exploring to build Internet services platform to more easily and quickly do a good job of docking with the garment enterprises.
Textile mobile showroom allows global buyers in real time in the mobile showroom to understand the fabric product information, product bar code management system can be provided by moving the hall, enter the product bar code scanner, or online Textile City website to fully understand the more information to the enterprise and can be implemented for the product online trading online Textile City General Manager Ding Jianjun told reporters.
The same time, the fabric companies are also actively exploring a new model of Internet e-commerce and enterprise.
Although the exploration of the new model also faces the customers are accustomed to meet orders, "the embarrassing fabrics business also actively improve the intermediate service link to solve the plight of the channels to explore.
In recent years, the fabric business innovations we certainly, but some issues remain. Fabric business innovation in China, still on the road.
"Matchmaking site, we found that some enterprises have been newly developed fabric hanging out, however, found that some audience of exhibitors is not very clear, in order to prevent plagiarism, take it back." Global fabrics business center vice editor the Xia Jingshu to reporters in the women's fabric matchmaking site said.
This problem, in addition to the lack of IPR protection environment, as well as fabric and apparel enterprises docking is still in contact with each other, "the primary docking stage, that there was no established peer-to-peer cooperation. If the fabric pattern design R & D is in communication with the garment enterprises, that new fabric from the beginning of the production has been open a production and marketing docking.
Fabric innovations do service enterprises to benefit from, but the quality of the fabric industry in recent years but also allow enterprises to a headache.
More recently, the Shaanxi Provincial Bureau of Quality and Technical Supervision announced the garment quality inspection results of the fourth quarter of 2011, 14 clothing brands on board the "black list", many of whom are well-known clothing brand; Similarly, Trade and Industry Bureau of Wenzhou City in the fourth quarter of last year, spot checks large department stores and specialty stores, high-end clothing random checks pass rate was 38%.
Analysis of the report of the results of the Bureau of Quality Supervision, not ugly excellent fastness, pH value, the fiber content has become the quality of clothing repeatedly on the "black list" must carry "label". Ultimately, the quality of the surface materials are to blame.
The quality is the bottom line of all products, which the industry in innovation and upgrading can not be divorced from the quality of talk, fabric, accessories are the same.